Description

Project Description:
Developed a Customer Intelligence Dashboard to help the client gain actionable insights into customer behavior, demographics, and purchasing patterns. The dashboard consolidates data from multiple sources, visualizing key metrics such as customer segmentation, engagement trends, and sales performance.

Challenges & Solutions:
- Data Integration: Unified data from disparate systems into a structured format for real-time analysis.
- Complex Visualizations: Optimized interactive charts and filters for better user experience and decision-making.
- Performance Issues: Implemented query optimization and caching to enhance dashboard responsiveness.

This solution empowers the client with data-driven decision-making, improving customer engagement and business strategy.